We are a record label, redefined

Your Music
Our Muscle

360° deals are a thing of the past, but our full circle of services, puts you front and center, while you keep 100% ownership of your rights. We are transparent, fair, inclusive, and diverse, and our strategy is individually tailored. Comprehensive data analytics tools give you the power to make informed assessments, and to capitalize on insights. We provide a full stack solution and access to a network of local resources ….bottom line, we do whatever it takes for artists we believe in.

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What we do

Artist centric services from the musical Mecca of the south, we are redefining the role of a record label. End to end solutions, from digital distribution to royalty payments. Local professionals who have global reach. Bringing a new sound from Muscle Shoals, the hit recording capital of the world, empowering independent artists. You bring the music, we bring the muscle. We do the heavy lifting and handle the “business” side of the music business. Here’s how….

Distribution and Licensing

A digital distributor with access to deliver your music to hundreds of online stores directly. We have global contacts and agreements for physical distribution, neighboring rights, brand partnerships, and synch licensing.

Label Services

Maximize a portfolio of opportunities for exposure through promotion, brand management, social media strategy, PR, tour booking and sponsorship. We balance live performances, streaming, sales, and partner with resources for fan engagement from various marketing channels. 

A&R

We invest in artist development sustainably, for long term increased revenue potential, we provide insight and help new artists gain traction. We help those with traction, leverage it. We use the leverage, and monetize it. 

Administration

The business side of the music business, so you focus on the creative side, not the details. Funding investments for back catalog acquisition, management, and exposure. We also stay on the forefront of innovation and industry tools, providing artists with the latest tech, ahead of the curve. 

Rights management

Navigating new laws and making sure you get paid for past, present and future royalties. Simplifying the MMA and streaming processes for metadata requirements. We advocate for creators. 

Loud since 1966

Just ask The Rolling Stones. We were disrupting the music industry before it was cool, here in Muscle Shoals…. We know how to cut through the noise. 

THE INDUSTRY IS CONSTANTLY EVOLVING, AND NO MATTER WHAT INNOVATION OR DISRUPTION OCCURS, THIS INDUSTRY STILL REVOLVES AROUND ONE THING….EXCEPTIONAL ARTISTS AND GREAT MUSIC. 

“IT’S WHAT INDEPENDENT LABELS HAVE BEEN GREAT AT THROUGH THE HISTORY OF RECORDED MUSIC: FINDING A GENRE, A SCENE OR A PARTICULAR STRAIN OF MUSIC, AND DEFINING IT BY MAKING SURE IT CAME TO MARKET FOR PEOPLE TO DISCOVER.”

Charles Caldas, CEO of Merlin

% of Global Revenue Growth

% Growth in paid streaming revenues

% Growth in overall streaming revenues

% Streaming share of global revenues

Why we are different

We understand the importance of branding partnerships to the music industry. In fact, the right brand partnerships can turn up your creativity, amplify your profile and maximize your engagement with your fans.  We build opportunities with brands that elevate you as an artist, while creating credibility for the brand with your audience. It’s a $2.6 billion piece of the pie, that goes straight into the artists pocket, and is a pillar to the industry, and why we focus on creative alliances and promote strategic partnerships.

PUMPED UP
PROMOTION

Spotify pre-save New pre-save campaigns for indie artists. Get your fans to save your music on Spotify before it’s released and spike your early streaming activity!

YouTube Premiere Feature your newest YouTube video on a page where you direct fan traffic directly to your content. Boost your view count and grow your social and Spotify followings, email list, and more.

Audience Builder Gain followers on streaming, increase downloads on Apple, Amazon, wherever your music is, more followers on Spotify, YouTube, etc..l.with a smart URL. Direct your fans straight to your music and videos, and grow your audience at the same time.

Data Analytics Our real time metrics show you where your fans are clicking to, giving you insights you can actually use for release strategy,  target marketing, and monetization.

Our Skills

‘THE WORD MANAGER IS MISLEADING. PEOPLE THINK WE’RE SOMEHOW THE BOSS OF THE ARTIST. IT’S THE OPPOSITE; THEY’RE THE BOSS.’     
Danny Goldberg, Gold Village Entertainment

Distribute Global direct deals with all major DSPs from Spotify to Apple Music and everything in between, no middle-men, no annual fees or recurring charges

Promote Hands on sales marketing support with emphasis on playlist positioning and adds

Expertise Catalog and compilation specialists – Digital re-launch and positioning expertise

Analyze Real-time sales analytics from all major Digital Service Providers

Live music is a cultural marker. Besides being a growing source of how people spend their time (with more than two-thirds of Generations X, Y & Z attending a live music event each year) and money (live music growth is outpacing recorded/digital music and is predicted to grow to a $48.8 billion industry by 2020), music also plays a significant role in defining our evolving identity beyond traditional markers like gender, race or hometown. In an age where demographics are more blurred than ever, marketers have an opportunity to align with the intensity of fan passion points and shared values.

The Experience Economy is nothing new, but our thirst for live experiences has never been more in demand. In an increasingly digitized world, we are overloaded with information and are losing opportunities to truly connect – a global trend we define as Sensation Deprivation. Live music is the antidote to this need – it fulfills the desire of genuine human connection. Seventy-one percent of Generations X, Y & Z agree globally: “The moments that give me the most life are live experiences.” By aligning with live experiences, brands have an opportunity to create deep meaning and engagement with their consumers in moments when they feel the most alive and present.

Global

Admin rights

We handle the mechanics of music licensing administration. We’ve seen it all and we’re passionate about a topic that is complex, confusing, and like speaking another language to most people. Ready to do your own data mapping and matching, copyright research, inquiry management, license tracking, direct agreement administration, license issuance, royalty optimization, and micro-licensing? Ready to learn DDEX and metadata standards, while coding an app for faster payouts to a digital wallet?

We are.

Your music

Our branding

Let’s Start Something new
Say Hello!

We are always looking for new artists. Drop us your info, we would love to chat…